Playground →
Tesla Motors' closest audience match is NDTV (0.91), an Indian news publisher — not another car maker, and not a technology brand. Only one fellow Car Maker appears in the top 10: Mercedes Benz at 0.71, the lowest-ranked neighbor.
The shape is two-peak. The first peak is a pair of South Asian news publishers: NDTV at 0.91 and The Times of India at 0.89, both pulling well clear of the rest of the field. The second peak is a technology cluster — Microsoft Stories and News (0.82), Sundar Pichai (0.82), and VMware (0.79) — anchored by tech-subcategory brands and tech personalities. Between and around those two peaks sit Lufthansa (0.85), an airline, Paris Baguette (0.83), a bakery chain, and Udacity (0.82), an education brand — a cross-kind spread that underscores how far the neighbor set strays from automotive. The SFGiants (0.79), a sports team, round out the top 10 as the sole sports-subcategory entry. No other Car Makers appear in the top 10 besides Mercedes Benz.
The overall picture is an audience shaped primarily by South Asian news consumption and enterprise technology interest, with automotive identity playing almost no structural role at this tier.
