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The 74

Marketing Channels
Blogs
Playground →Docs

The top 10 neighbors for The 74 span blogs, news publishers, journalists, politicians, activists, and a non-profit — with scores compressed into a narrow band from 0.94 down to 0.91, the hallmark of a flat shape.

NonProfit Times leads at 0.94, the only other blog in the top 10. From there the set fans out across subcategories: Nonprofit Quarterly (0.92) and Talking Points Memo (0.91) represent news publishers; Yamiche Alcindor (0.92), Alex Wagner (0.91), and Ari Berman (0.91) are journalists; Tom Perez (0.91) is a politician; Maya Harris (0.91) is a professional; PR News (0.91) is a news publisher; and Everytown (0.91) is an activism organization. No single subcategory dominates — journalists account for three of the ten, but the rest scatter across six distinct subcategories. The cross-kind character is notable: The 74 is a blog, yet most of its nearest neighbors are not blogs at all, but rather political journalists, civic organizations, and policy-adjacent publishers.

That mix — civic media, political journalism, and nonprofit-sector publishing all pulling toward the same audience shape — suggests The 74's readers are oriented around public-affairs and policy content broadly, not narrowly around education coverage.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "the74", "title": "The 74", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "the74", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nonprofittimes", "title": "NonProfit Times", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9388, "drivers": [ "A02", "G01", "G03", "N03", "A01" ] }, { "handle": "npquarterly", "title": "Nonprofit Quarterly", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9217, "drivers": [ "A02", "G01", "G03", "A01", "N03" ] }, { "handle": "yamiche", "title": "Yamiche Alcindor", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9151, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "mayaharris_", "title": "Maya Harris", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9149, "drivers": [ "A02", "G01", "G03", "A01", "E02" ] }, { "handle": "alexwagner", "title": "Alex Wagner", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9128, "drivers": [ "A02", "G01", "G03", "A01", "N03" ] }, { "handle": "tomperez", "title": "Tom Perez", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9124, "drivers": [ "A02", "G03", "G01", "A01", "J04" ] }, { "handle": "tpm", "title": "Talking Points Memo", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9119, "drivers": [ "A02", "G01", "G03", "A01", "N03" ] }, { "handle": "prnews", "title": "PR News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9105, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "ariberman", "title": "Ari Berman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9095, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "everytown", "title": "Everytown", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9079, "drivers": [ "A02", "G01", "G03", "A01", "N03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: