The Greenbrier Audience Graph • Social Signal

Two distinct audience neighborhoods pull on The Greenbrier's top 10: a Kentucky basketball cluster anchored by John Calipari (0.82) and Kentucky Basketball (0.80), and a broader Appalachian-regional cluster that includes Dollywood (0.77), Senator Joe Manchin (0.76), and Tennessee Football (0.75). No other hotel appears in the top 10 — the nearest neighbors are entirely cross-kind.

The shape is two-peak, and the two peaks are meaningfully different in character. The first is college sports fandom, specifically the Kentucky program; the second is a wider regional identity spanning a destination brand, a politician with a distinctly West Virginia profile, and a college football program. Rounding out the top 10 are Bank OZK (0.73), Giovanni's (0.73), Sheetz (0.73), Chris Stapleton (0.72), and Cloyd Rivers (0.71) — a mix of a regional bank, casual dining, a convenience chain, a country musician, and a humor account. Subcategory-wise, the top 10 spans Athletes, Sports Teams, Destinations, Politicians, Banks, Casual Dining, Restaurant, and Musicians and Bands: no single kind dominates, but the consistent thread is Appalachian and upper-South regional identity rather than hospitality or luxury travel.

The two-peak structure suggests The Greenbrier's audience bridges an engaged college sports following and a broader regional consumer base, with neither cluster fully absorbing the other.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/the_greenbrier

{ "handle": "the_greenbrier", "title": "The Greenbrier", "category": "Brands", "subcategory": "Hotels", "resolved": "the_greenbrier", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "ukcoachcalipari", "title": "John Calipari", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8177, "drivers": [ "N04", "N01", "M03", "M04", "L03" ] }, { "handle": "kentuckymbb", "title": "Kentucky Basketball", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.8025, "drivers": [ "N04", "N01", "M03", "M04", "L03" ] }, { "handle": "dollywood", "title": "Dollywood", "category": "Brands", "subcategory": "Destinations", "similarity": 0.7707, "drivers": [ "N04", "N01", "M04", "M03", "L03" ] }, { "handle": "sen_joemanchin", "title": "Senator Joe Manchin", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.7607, "drivers": [ "N04", "N01", "O01", "M03", "P02" ] }, { "handle": "vol_football", "title": "Tennessee Football", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.7541, "drivers": [ "N04", "N01", "M04", "L03", "M03" ] }, { "handle": "bank-ozk", "title": "Bank OZK", "category": "Financial", "subcategory": "Banks", "similarity": 0.7344, "drivers": [ "O01", "N01", "N04", "M04", "B03" ] }, { "handle": "giovanni-s", "title": "Giovanni's", "category": "Restaurants & Eateries", "subcategory": "Casual Dining", "similarity": 0.7298, "drivers": [ "N04", "N01", "M03", "O01", "M04" ] }, { "handle": "sheetz_social", "title": "Sheetz (social)", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.728, "drivers": [ "O01", "N04", "M03", "N01", "L04" ] }, { "handle": "chrisstapleton", "title": "Chris Stapleton", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7178, "drivers": [ "N04", "N01", "M04", "M03", "Q01" ] }, { "handle": "cloydrivers", "title": "Cloyd Rivers", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.7078, "drivers": [ "N04", "N01", "M03", "M04", "O01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/the_greenbrier

The Greenbrier

Nearest neighbors by audience shape

Raw data