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The Rumpus

Marketing Channels
Blogs
Playground →Docs

The top 10 neighbors for The Rumpus are literary magazines, websites, and publishers — a tight cluster of editorial reading culture with scores spanning just 0.99 to 0.97, the hallmark of a flat shape with no single dominant pull.

Similarity here measures how closely two entities' audiences resemble each other in composition. Five of the ten neighbors are magazines: Electric Literature (0.99), Granta (0.98), LA Review of Books (LARB) (0.98), Harper's Magazine (0.97), and The Paris Review (0.97). Two are websites — Literary Hub (0.98) and Longreads (0.98) — and one is a book publisher: Timothy McSweeney (0.98). The Rumpus is itself a blog; the only other blog in the top 10 is The Millions at 0.98. Rounding out the set is author Jessica Valenti at 0.98 — the sole individual in an otherwise all-channel neighbor group.

The flat shape means no single neighbor stands apart structurally; the audience is defined by the cluster as a whole rather than by any one gravitational center. What the cluster describes is a literary-editorial reading audience that moves fluidly across magazines, long-form websites, and independent publishers — with no meaningful gap between the nearest and tenth-nearest neighbor.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "the_rumpus", "title": "The Rumpus", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "the_rumpus", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "electriclit", "title": "Electric Literature", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9865, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "the_millions", "title": "The Millions", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9842, "drivers": [ "A02", "G01", "I01", "G03", "H02" ] }, { "handle": "lithub", "title": "Literary Hub", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9815, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "grantamag", "title": "Granta", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9807, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "lareviewofbooks", "title": "LA Review of Books (LARB)", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.976, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "longreads", "title": "Longreads", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9756, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "mcsweeneys", "title": "Timothy McSweeney", "category": "Brands", "subcategory": "Book Publishers", "similarity": 0.9755, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "jessicavalenti", "title": "Jessica Valenti", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9752, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "harpers", "title": "Harper's Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9743, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "parisreview", "title": "The Paris Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9735, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: