The Academy Awards Audience Graph • Social Signal

The Academy Awards' top 10 nearest neighbors span news publishers, non-profits, entertainment trade magazines, and a fashion retailer — a mixed composition with no single subcategory dominating and no standout score pulling away from the pack.

The shape is flat: scores run from 0.95 (NowThis News) down to 0.94 (Golden Globe Awards) across the full top 10, a range of roughly one percentage point. Variety (0.95) and VICE (0.95) sit just behind NowThis News, followed by UNICEF (0.95) and HBO (0.95). The subcategory tally across the ten: three News Publishers (NowThis News, VICE, and one more), two Magazines (Variety, The Hollywood Reporter), two Non-Profits (UNICEF, Amnesty International), one TV Channel (HBO), one Events and Awards (Sundance Film Festival), and one Fashion brand (Urban Outfitters). Only Sundance Film Festival (0.95) shares the Academy's own Events and Awards subcategory; Golden Globe Awards (0.94) is the second, appearing at position 9.

The cross-kind character of this cluster is the real finding: the two closest neighbors are a digital news outlet and an entertainment trade magazine, not other awards ceremonies. Non-profits like UNICEF and Amnesty International (0.94) sit alongside Urban Outfitters (0.95) and The Hollywood Reporter (0.94), suggesting an audience that moves fluidly across prestige media, global civic organizations, and culture-adjacent retail — rather than clustering tightly around film industry peers.

The flat shape and compressed score range indicate an audience with broad, diffuse overlap across many entity types, rather than a concentrated affinity for any single kind.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/theacademy

{ "handle": "theacademy", "title": "The Academy Awards", "category": "Organizations", "subcategory": "Events and Awards", "resolved": "theacademy", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nowthisnews", "title": "NowThis News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9528, "drivers": [ "G03", "I01", "A02", "G01", "Q01" ] }, { "handle": "variety", "title": "Variety", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9518, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "vice", "title": "VICE", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9507, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "unicef", "title": "UNICEF", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9493, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "hbo", "title": "HBO", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9475, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "sundancefest", "title": "Sundance Film Festival", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9473, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "urbanoutfitters", "title": "Urban Outfitters", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9452, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "thr", "title": "The Hollywood Reporter", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9445, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "goldenglobes", "title": "Golden Globe Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9413, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "amnesty", "title": "Amnesty International", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9377, "drivers": [ "G03", "I01", "A02", "G01", "Q01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/theacademy

The Academy Awards

Nearest neighbors by audience shape

Raw data