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Leonard Fournette is the single strongest pull in The Advocate's top 10, at 0.88 — and the broader neighbor set makes clear this isn't an isolated signal. The shape here is two-peak: one cluster built around Louisiana and New Orleans sports figures, a second around regional Gulf South teams.
The first peak is dense with athletes and Saints-adjacent names. Leonard Fournette (0.88) leads, followed immediately by the New Orleans Saints (0.87) and LSU Football (0.86). Sean Payton (0.84) and Mark Ingram II (0.84) extend the cluster, with Marcus Spears (0.83), Michael Thomas (0.83), and Alvin Kamara (0.82) rounding it out. Seven of the top 10 neighbors carry the Athletes subcategory; the other three are Sports Teams. No other News Publisher appears in the top 10.
The second peak arrives with the New Orleans Pelicans (0.82) and Memphis Grizzlies (0.81) — NBA franchises that extend the audience shape beyond football into regional basketball fandom. Maria Taylor (0.80), a TV Personality and the lone non-athlete, non-team neighbor in the top 10, sits at the edge of this cluster, suggesting some overlap with sports media audiences more broadly.
The Advocate's audience shape is defined almost entirely by Louisiana and Gulf South sports fandom, with football — Saints, LSU, and their rosters — as the dominant organizing force.
