The Advocate Audience Graph • Social Signal

The Advocate's top 10 neighbors span five distinct subcategories — magazines, news publishers, non-profits, activism organizations, and one comedian — with scores compressed into a narrow band from 0.98 down to 0.93, the defining signature of a flat shape.

HuffPost Queer Voices (0.98) and Out Magazine (0.97) sit at the top, the two neighbors most structurally aligned with The Advocate's own subcategory and editorial lane. Below them, the cluster diversifies quickly. Margaret Cho (0.95) is the sole comedian in the top 10, arriving ahead of several organizations: GLAAD (0.95), NOH8 Campaign (0.94), and Human Rights Watch (0.94). BuzzFeed LGBTQ (0.94) represents the websites subcategory, while Sundance Film Festival (0.94) and GQ Magazine (0.93) extend the set into events and general-interest publishing respectively. Amnesty International USA (0.93) rounds out the ten.

Tallying the subcategories: three are non-profits (GLAAD, Human Rights Watch, Amnesty International USA), two are magazines (Out Magazine, GQ Magazine), one is a news publisher (HuffPost Queer Voices), one is activism (NOH8 Campaign), one is a website (BuzzFeed LGBTQ), one is events and awards (Sundance Film Festival), and one is a comedian (Margaret Cho). Only two neighbors share The Advocate's own subcategory of Magazines. The dominant pull is from non-profit and activism organizations, not from other publications.

This pattern suggests The Advocate's audience is shaped as much by cause-oriented and rights-focused organizations as by the publishing world it formally belongs to.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/theadvocatemag

{ "handle": "theadvocatemag", "title": "The Advocate", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "theadvocatemag", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "huffpostqueer", "title": "HuffPost Queer Voices", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9782, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "outmagazine", "title": "Out Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9738, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "margaretcho", "title": "Margaret Cho", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9535, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "glaad", "title": "GLAAD", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9474, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "noh8campaign", "title": "NOH8 Campaign", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9416, "drivers": [ "G03", "I01", "G01", "H02", "Q01" ] }, { "handle": "buzzfeedlgbtq", "title": "BuzzFeed LGBTQ", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9399, "drivers": [ "G03", "I01", "G01", "A02", "H02" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9352, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "sundancefest", "title": "Sundance Film Festival", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.935, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "gqmagazine", "title": "GQ Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9326, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] }, { "handle": "amnestyusa", "title": "Amnesty International USA", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.93, "drivers": [ "G03", "I01", "G01", "A02", "Q01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/theadvocatemag

The Advocate

Nearest neighbors by audience shape

Raw data