Share

The Appeal

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for The Appeal span five distinct subcategories — podcasts and radio, journalists, magazines, authors, activists, TV channels, politicians, and non-profits — with scores compressed into a narrow band from 0.98 down to 0.96, the defining signature of a flat shape.

NPR's Code Switch leads at 0.98, followed closely by journalist Wesley Lowery at 0.97 and magazine Mic at 0.97. Author Roxane Gay sits at 0.97, activist Samuel Sinyangwe at 0.96, Al Jazeera English at 0.96, politician Jamaal Bowman at 0.96, magazine Pitchfork at 0.96, political group Justice Democrats at 0.96, and non-profit Human Rights Watch at 0.96. The Appeal's own subcategory — Websites — does not appear among these ten neighbors. What does appear is a cross-kind mix: journalists (Lowery), activists (Sinyangwe), authors (Gay), politicians (Bowman), a podcast (Code Switch), magazines (Mic, Pitchfork), a TV channel (Al Jazeera English), a political organization (Justice Democrats), and a non-profit (Human Rights Watch). No single subcategory dominates; the audience shape is genuinely distributed across media formats, individual voices, and civic organizations simultaneously.

That distribution — tight scores, wide subcategory range — indicates an audience defined less by format loyalty than by a consistent thematic orientation that cuts across journalism, activism, and politics.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "theappeal", "title": "The Appeal", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "theappeal", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nprcodeswitch", "title": "NPR's Code Switch", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9764, "drivers": [ "G03", "A02", "I01", "G01", "H02" ] }, { "handle": "wesleylowery", "title": "Wesley Lowery", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9743, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "mic", "title": "Mic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9694, "drivers": [ "A02", "G03", "I01", "G01", "Q01" ] }, { "handle": "rgay", "title": "Roxane Gay", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9661, "drivers": [ "G03", "A02", "I01", "G01", "H02" ] }, { "handle": "samswey", "title": "Samuel Sinyangwe", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.9636, "drivers": [ "G03", "A02", "I01", "G01", "H02" ] }, { "handle": "ajenglish", "title": "Al Jazeera English", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9626, "drivers": [ "G03", "A02", "I01", "G01", "Q01" ] }, { "handle": "jamaalbowmanny", "title": "Jamaal Bowman", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9617, "drivers": [ "I01", "A02", "G03", "G01", "Q01" ] }, { "handle": "pitchfork", "title": "Pitchfork", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9613, "drivers": [ "G03", "A02", "I01", "G01", "H02" ] }, { "handle": "justicedems", "title": "Justice Democrats", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.9607, "drivers": [ "G03", "I01", "A02", "G01", "Q01" ] }, { "handle": "hrw", "title": "Human Rights Watch", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9606, "drivers": [ "G03", "A02", "I01", "G01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: