Playground →
The Art Newspaper's top 10 neighbors form a tightly compressed cluster of art-world and cultural media — no single neighbor dominates, and the scores span only about 0.025 from top to bottom.
The shape is flat: ARTnews leads at 0.98, followed closely by frieze magazine at 0.97 and Artforum at 0.97. These three are all magazines covering the same editorial territory, and their near-identical scores reflect that. The next tier holds Tate at 0.97 (a Non-Profit organization) and Artnet at 0.96 (a Website), both art-world institutions. Rounding out the top 10 are Art in America at 0.96, Guggenheim Museum at 0.96 (Education), Net-a-Porter at 0.96 (Fashion), The Metropolitan Museum of Art at 0.95 (Non-Profit), and Hyperallergic at 0.95 (a Blog).
Subcategory breakdown: four of the ten neighbors are Magazines, three are Non-Profit or Education organizations, one is a Website, one is a Blog, and one — Net-a-Porter — is a Fashion brand. That fashion entry is the structural outlier; every other neighbor is an art publication or art institution. The presence of Net-a-Porter at 0.96 suggests the audience overlaps with high-end fashion readership, not just dedicated art-press readers.
The flat shape with scores compressed between 0.95 and 0.98 indicates an audience that is consistently shared across a well-defined art-and-culture media ecosystem, with no single neighbor pulling decisively ahead.
