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The Athletic CBB

Marketing Channels
News Publishers
Playground →Docs

Jeff Goodman and Jon Rothstein form a clear two-peak structure at the top of The Athletic CBB's neighbor set — scoring 0.91 and 0.91 respectively, they sit noticeably above the rest of the field. Audience similarity here measures how closely the composition of two audiences resembles each other; these two scores represent the sharpest pull in the data.

Both peaks are journalists, and that subcategory dominates the top 10 broadly. Dan Wetzel (0.89), Pete Thamel (0.88), and Pat Forde (0.87) extend the journalist cluster, joined by PFTCommenter (0.87) and Scott Van Pelt (0.84) — also journalists by subcategory. Seth Davis (0.84) rounds out the journalist presence in the top 10. That leaves two non-journalist entries: 30 For 30, a TV Show at 0.86, and Ryen Russillo, a TV Personality at 0.86. The Athletic CBB's own subcategory is News Publishers, making this a strongly cross-kind pattern — its nearest audiences are shaped almost entirely by individual journalists rather than by other news publishers.

The two-peak shape, anchored by Goodman and Rothstein, suggests the audience clusters tightly around beat reporters covering college basketball specifically, with the broader journalist tier filling in behind them.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "theathleticcbb", "title": "The Athletic CBB", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "theathleticcbb", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "goodmanhoops", "title": "Jeff Goodman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9131, "drivers": [ "H04", "P06", "A05", "N03", "P04" ] }, { "handle": "jonrothstein", "title": "Jon Rothstein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9088, "drivers": [ "H04", "P06", "A05", "A01", "B03" ] }, { "handle": "danwetzel", "title": "Dan Wetzel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8869, "drivers": [ "A05", "P06", "A01", "Q01", "P04" ] }, { "handle": "petethamel", "title": "Pete Thamel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8785, "drivers": [ "H04", "A05", "A01", "P06", "H02" ] }, { "handle": "bypatforde", "title": "Pat Forde", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8735, "drivers": [ "A05", "P06", "H04", "N03", "P04" ] }, { "handle": "pftcommenter", "title": "PFTCommenter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8733, "drivers": [ "H04", "N03", "P06", "H02", "A01" ] }, { "handle": "30for30", "title": "30 For 30", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8614, "drivers": [ "N03", "P06", "H04", "A06", "A01" ] }, { "handle": "ryenarussillo", "title": "Ryen Russillo", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8588, "drivers": [ "P06", "B03", "N03", "A05", "H02" ] }, { "handle": "notthefakesvp", "title": "Scott Van Pelt", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8437, "drivers": [ "N03", "P06", "A05", "Q01", "B03" ] }, { "handle": "sethdavishoops", "title": "Seth Davis", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8433, "drivers": [ "P06", "A05", "A01", "H04", "P04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: