The Athletic NHL Audience Graph • Social Signal

Five of The Athletic NHL's ten nearest neighbors by audience shape are individual journalists — Pierre LeBrun (0.93), Darren Dreger (0.90), Jayson Stark (0.88), John Buccigross (0.88), and Peter Gammons (0.88) — making the journalist subcategory the defining character of this cluster, not other news publishers.

The shape is flat: scores compress from 0.93 down to 0.88 across all ten neighbors, with no single dominant pull. Alongside the five journalists sit two athletes-turned-media figures, Bob McKenzie (0.91) and Paul Bissonnette (0.90), plus TSN Hockey (0.89) as the lone podcast/radio channel and USA Hockey (0.88) as the lone sports league. The most structurally notable entry is comedian Brent Terhune at 0.89 — ranking fifth overall, ahead of TSN Hockey and USA Hockey, and the only non-journalist, non-athlete individual in the set. No other news publisher appears in the top 10.

The overall picture is an audience shaped primarily around individual sports media voices rather than institutional channels, with a consistent enough profile across all ten neighbors that no single one stands apart.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/theathleticnhl

{ "handle": "theathleticnhl", "title": "The Athletic NHL", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "theathleticnhl", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pierrevlebrun", "title": "Pierre LeBrun", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9286, "drivers": [ "D03", "A04", "N03", "P02", "F04" ] }, { "handle": "tsnbobmckenzie", "title": "Bob McKenzie", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9084, "drivers": [ "D03", "A04", "P02", "P06", "C01" ] }, { "handle": "darrendreger", "title": "Darren Dreger", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9027, "drivers": [ "D03", "A04", "P06", "P02", "C01" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9021, "drivers": [ "D03", "A04", "P06", "C01", "P02" ] }, { "handle": "brentterhune", "title": "Brent Terhune", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8925, "drivers": [ "N03", "H02", "F04", "P02", "A01" ] }, { "handle": "tsnhockey", "title": "TSN Hockey", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.8871, "drivers": [ "D03", "A04", "N03", "P06", "F04" ] }, { "handle": "jaysonst", "title": "Jayson Stark", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8848, "drivers": [ "A04", "D03", "P02", "P06", "N03" ] }, { "handle": "buccigross", "title": "John Buccigross", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8838, "drivers": [ "A04", "D03", "C01", "P02", "P06" ] }, { "handle": "usahockey", "title": "USA Hockey", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8828, "drivers": [ "A04", "D03", "C01", "P02", "P06" ] }, { "handle": "pgammo", "title": "Peter Gammons", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8792, "drivers": [ "A04", "N03", "P02", "P06", "D03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/theathleticnhl

The Athletic NHL

Nearest neighbors by audience shape

Raw data