The Atlantic Audience Graph • Social Signal

The Atlantic's nearest audiences are dominated by journalists and news-adjacent media — not other magazines. Across the top 10 neighbors, similarity scores run from 0.99 to 0.99 in a tight band, with no single neighbor pulling decisively ahead of the rest: the shape is flat.

Ezra Klein leads at 0.99, followed closely by Slate (0.99) and Vox (0.99). ProPublica (0.99) and Adam Serwer (0.99) round out the top five. By subcategory, five of the ten neighbors are Journalists, two are Websites, two are News Publishers, and one — ProPublica — is a Non-Profit. The Atlantic's own subcategory, Magazines, appears zero times in the top 10; the nearest fellow magazine in the broader neighbor set sits outside these ten positions entirely.

What the top 10 actually describes is a cluster built around political and media-critical journalism: individual reporters and commentary-driven outlets whose audiences overlap heavily with The Atlantic's. Yashar Ali (0.99), Matthew Yglesias (0.99), Nieman Lab (0.99), Dave Weigel (0.99), and Anand Giridharadas (0.99) complete the set, the last being the sole Author subcategory in the group.

The flat shape and journalist-heavy composition together suggest The Atlantic draws an audience whose attention is organized around individual bylines and news analysis rather than the magazine format as such.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/theatlantic

{ "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "theatlantic", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ezraklein", "title": "Ezra Klein", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9944, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9941, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "voxdotcom", "title": "Vox", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.993, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "propublica", "title": "ProPublica", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9925, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "adamserwer", "title": "Adam Serwer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9923, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "yashar", "title": "Yashar Ali", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9901, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "mattyglesias", "title": "Matthew Yglesias", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.989, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "niemanlab", "title": "Nieman Lab", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9889, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "daveweigel", "title": "Dave Weigel", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9883, "drivers": [ "A02", "G01", "G03", "I01", "A01" ] }, { "handle": "anandwrites", "title": "Anand Giridharadas", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.988, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/theatlantic

The Atlantic

Nearest neighbors by audience shape

Raw data