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The Beat with Ari Melber on MSNBC

Marketing Channels
TV Shows
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The top 10 neighbors for The Beat with Ari Melber on MSNBC form a tight cable-news cluster — TV shows, TV personalities, and journalists, with a small number of political and academic figures at the edges. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.94 to 0.97, a narrow band with no single dominant outlier.

Four of the ten neighbors are fellow TV shows: All In with Chris Hayes (0.96), Morning Joe (0.95), 11th Hour (0.95), and Deadline White House (0.94). Two are TV personalities — Jill Wine-Banks (0.97) and Malcolm Nance (0.96) — and two are journalists: Nicolle Wallace (0.94) and Mika Brzezinski (0.94). The remaining two — Richard W. Painter (0.94), an academic, and Rep. Val Demings (0.94), a politician — represent the outer edge of the cluster. The top two positions, held by TV personalities rather than TV shows, suggest that individual on-air figures draw audiences whose shape is at least as close to this show's as other programs do.

The flat shape of this cluster reflects an audience that is deeply embedded in a single media ecosystem, with no meaningful separation between the show and the broader network of personalities and programs surrounding it.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thebeatwithari", "title": "The Beat with Ari Melber on MSNBC", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "thebeatwithari", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jillwinebanks", "title": "Jill Wine-Banks", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9656, "drivers": [ "K02", "J02", "J05", "J04", "A02" ] }, { "handle": "malcolmnance", "title": "Malcolm Nance", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9634, "drivers": [ "K02", "A02", "J02", "J04", "J05" ] }, { "handle": "allinwithchris", "title": "All In with Chris Hayes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9562, "drivers": [ "K02", "J02", "A02", "J05", "J04" ] }, { "handle": "morning_joe", "title": "Morning Joe", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9526, "drivers": [ "K02", "J02", "A02", "A01", "J05" ] }, { "handle": "11thhour", "title": "11th Hour", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9481, "drivers": [ "K02", "J02", "N03", "A02", "J04" ] }, { "handle": "nicolledwallace", "title": "Nicolle Wallace", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9405, "drivers": [ "J02", "K02", "A02", "A01", "J05" ] }, { "handle": "deadlinewh", "title": "Deadline White House", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9389, "drivers": [ "K02", "J02", "J05", "J01", "N03" ] }, { "handle": "rwpusa", "title": "Richard W. Painter", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9387, "drivers": [ "K02", "J02", "A02", "J05", "J04" ] }, { "handle": "repvaldemings", "title": "Rep. Val Demings", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9374, "drivers": [ "K02", "J02", "A02", "J05", "J01" ] }, { "handle": "morningmika", "title": "Mika Brzezinski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9371, "drivers": [ "J02", "K02", "A02", "A01", "J05" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: