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The Bert Show

Marketing Channels
Podcasts and Radio
Playground →Docs

SweetWater Brewery sits at the top of The Bert Show's neighbor set at 0.81 — and the ten nearest neighbors span breweries, utility companies, sports teams, grocery chains, TV personalities, spiritual leaders, and a news publisher, with no other podcast or radio property appearing in the top 10.

The shape is broad: scores run from 0.81 down to 0.64 without a sharp drop-off, and the neighbor set resists easy categorization. Georgia Power (0.76) and Atlanta Hawks (0.73) follow SweetWater closely, establishing a regional Atlanta footprint early in the list. Harris Teeter (0.72) adds a grocery dimension, while Maria Taylor (0.70) and Sage Steele (0.64) are the two TV Personalities in the set. John C Maxwell (0.68) is the first of two Spiritual Leaders in the top 10 — Rick Warren does not appear until well outside the top 10 in the similarity data — alongside Atlanta Falcons (0.67) as a second Sports Team. The News & Observer (0.66) is the lone News Publisher, and Smoothie King (0.64) rounds out the set as the only restaurant or eatery. Subcategory-wise, the top 10 pulls from seven distinct subcategories — Breweries, Other (brands), Sports Teams, Grocery and Superstores, TV Personalities, Spiritual Leaders, and News Publishers — with no subcategory appearing more than twice.

The breadth of that mix, anchored by Atlanta-area institutions and regional brands, points to an audience defined more by geography and lifestyle than by any single content category.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thebertshow", "title": "The Bert Show", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "thebertshow", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "sweetwaterbrew", "title": "SweetWater Brewery", "category": "Brands", "subcategory": "Breweries", "similarity": 0.8086, "drivers": [ "H03", "A05", "H01", "C03", "E02" ] }, { "handle": "georgiapower", "title": "Georgia Power", "category": "Brands", "subcategory": "Other", "similarity": 0.7643, "drivers": [ "E02", "Q04", "H03", "C03", "A05" ] }, { "handle": "atlhawks", "title": "Atlanta Hawks", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.7343, "drivers": [ "E02", "Q04", "C03", "H03", "Q02" ] }, { "handle": "harristeeter", "title": "Harris Teeter", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.7158, "drivers": [ "C03", "A05", "H03", "N03", "C04" ] }, { "handle": "mariataylor", "title": "Maria Taylor", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7017, "drivers": [ "E02", "Q04", "C03", "H03", "E06" ] }, { "handle": "johncmaxwell", "title": "John C Maxwell", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.6793, "drivers": [ "C03", "A05", "E02", "E06", "N03" ] }, { "handle": "atlantafalcons", "title": "Atlanta Falcons", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.6706, "drivers": [ "E02", "Q04", "C03", "H03", "Q02" ] }, { "handle": "newsobserver", "title": "The News & Observer", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6642, "drivers": [ "H03", "A05", "C03", "H01", "C04" ] }, { "handle": "sagesteele", "title": "Sage Steele", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6446, "drivers": [ "Q04", "A05", "E02", "Q02", "P06" ] }, { "handle": "smoothie-king", "title": "Smoothie King", "category": "Restaurants & Eateries", "subcategory": "Juice and Smoothies", "similarity": 0.6441, "drivers": [ "N03", "M01", "C03", "A05", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: