Playground →
The top 10 neighbors for theCHIVE span athletes, comedians, TV shows, humor accounts, and fellow websites — no single subcategory dominates, which is the defining structural fact of a broad-shape audience.
Shawn Johnson East leads at 0.91, followed closely by Dan Patrick Show (0.89), Capt. Andrew Luck (0.89), Pat McAfee (0.89), and Jon Gruden (Parody) (0.89). That five-way cluster at the top — an athlete, a sports talk TV show, a fictional character, another athlete-turned-entertainer, and a parody account — signals an audience that sits at the intersection of sports fandom and comedic or irreverent content rather than belonging cleanly to either. Rounding out the top 10: Annie Agar (0.89, Comedians), MyBookie (0.87, Sports brand), Paige Spiranac (0.87, Athletes), Barstool Gametime (0.86, Websites), and Bert Kreischer (0.86, Comedians).
Across those ten, the subcategory breakdown is: Athletes (3), Comedians (2), TV Shows (1), Fictional Characters (1), Humor Memes and Satire (1), Sports brands (1), and Websites (1). Two neighbors share theCHIVE's own subcategory — Barstool Gametime and, just outside the top 10, Barstool Sports at 0.86. The cross-kind spread is the more telling pattern: sports-adjacent humor and personality content, not website peers, define the shape of this audience.
The breadth of subcategories here points to an audience that moves fluidly across sports, comedy, and entertainment rather than anchoring to any one content type.
