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The Cut

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for The Cut span magazines, websites, news publishers, a beauty brand, and a B2B firm — with scores compressed into a narrow band from 0.99 to 0.98, the defining feature of a flat shape.

Refinery29 leads at 0.99, followed by Vulture (0.99) and Interview Magazine (0.99). T Magazine (0.98) and Into The Gloss (0.98) round out the top five. The subcategory mix across all ten is genuinely varied: four are Magazines (Interview Magazine, T Magazine, Condé Nast, PAPER Magazine), three are Websites (Refinery29, STYLECASTER, and Huge is B2B), one is a News Publisher (Vulture), one is Beauty (Into The Gloss), and one is B2B (Huge). No single subcategory dominates — the cluster is a cross-kind mix of editorial, fashion-adjacent, and digital media properties rather than a tight same-kind grouping. The Cut's own subcategory, Magazines, accounts for four of the ten neighbors, but the remaining six come from outside that category entirely.

The flat shape here reflects an audience that is broadly shared across a range of urban, style-and-culture-oriented media properties rather than concentrated around any single peer.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thecut", "title": "The Cut", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "thecut", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "refinery29", "title": "Refinery29", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9921, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "vulture", "title": "Vulture", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9889, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "interviewmag", "title": "Interview Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9877, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "tmagazine", "title": "T Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9849, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "intothegloss", "title": "Into The Gloss", "category": "Brands", "subcategory": "Beauty", "similarity": 0.9829, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "condenast", "title": "Condé Nast", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9802, "drivers": [ "A02", "G01", "I01", "G03", "Q01" ] }, { "handle": "hugeinc", "title": "Huge", "category": "Brands", "subcategory": "B2B", "similarity": 0.9769, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] }, { "handle": "papermagazine", "title": "PAPER Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9767, "drivers": [ "A02", "I01", "G01", "G03", "Q01" ] }, { "handle": "netaporter", "title": "Net-a-Porter", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9764, "drivers": [ "A02", "G01", "G03", "I01", "E06" ] }, { "handle": "observer", "title": "Observer", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9762, "drivers": [ "A02", "G01", "I01", "G03", "E06" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: