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The Daily Beast

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for The Daily Beast form a tight, undifferentiated band — scores run from 0.99 down to 0.98 with no single dominant pull and no structural gap between them. The shape is flat, and the composition tells the real story.

Tallying the subcategories across the top 10: six are Journalists (Arianna Huffington, Christiane Amanpour, Brian Stelter, Yashar Ali, Chris Hayes, Jacob Soboroff), two are Magazines (Salon at 0.99, The Atlantic at 0.98), and two are Websites (Slate at 0.98, Mediaite at 0.98). The center entity is a News Publisher, and no other News Publisher appears in the top 10 — the nearest neighbor sharing that subcategory sits outside this set entirely. Instead, the audience shape is defined almost entirely by individual journalists and editorially-oriented digital publications. The journalist cluster is not cable talent or broadcast figures by subcategory — they are classified as Journalists, a distinct subcategory — and their presence at six of ten positions makes them the structural core of this neighborhood.

The overall picture is an audience whose shape is defined by engagement with the journalist-as-brand alongside long-form editorial outlets, rather than by proximity to other news publishers of the same kind.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thedailybeast", "title": "The Daily Beast", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "thedailybeast", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "salon", "title": "Salon", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9883, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "ariannahuff", "title": "Arianna Huffington", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9871, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "camanpour", "title": "Christiane Amanpour", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9853, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "slate", "title": "Slate", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9849, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "brianstelter", "title": "Brian Stelter", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9836, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "yashar", "title": "Yashar Ali", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9825, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "chrislhayes", "title": "Chris Hayes", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9806, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] }, { "handle": "jacobsoboroff", "title": "Jacob Soboroff", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9802, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "mediaite", "title": "Mediaite", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.98, "drivers": [ "A02", "G01", "G03", "I01", "J02" ] }, { "handle": "theatlantic", "title": "The Atlantic", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9788, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: