The Daily Show Audience Graph • Social Signal

The top 10 neighbors for The Daily Show span politicians, comedians, journalists, and news publishers — with no single neighbor pulling far ahead of the rest. Similarity scores measure how closely two entities' audiences resemble each other in composition; here, the range runs from 0.98 down to 0.97, a band so tight that the shape is better described by its mix than by any standout.

NPR leads at 0.98, followed closely by Joe Biden (0.98) and The Associated Press (0.98). Kamala Harris (0.98) and Stephen Colbert (0.97) round out the top five. Tallying the subcategories across all ten: three are Politicians (Joe Biden, Kamala Harris, Al Gore), two are Comedians (Stephen Colbert, John Oliver), two are News Publishers (The Associated Press, NPR Politics), one is Podcasts and Radio (NPR), one is a TV Show (Last Week Tonight), and one is a Non-Profit (American Civil Liberties Union). No single subcategory dominates; the cluster is a coalition of political figures, public-affairs media, and political comedy — with Last Week Tonight (0.97) the only other TV Show in the top 10.

The flat shape here reflects an audience that is simultaneously at home with hard news, political figures across administrations, and late-night political comedy — a profile defined less by any one kind of entity than by a consistent orientation toward public affairs.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/thedailyshow

{ "handle": "thedailyshow", "title": "The Daily Show", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "thedailyshow", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "npr", "title": "NPR", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9794, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "joebiden", "title": "Joe Biden", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9787, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "ap", "title": "The Associated Press", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9764, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "kamalaharris", "title": "Kamala Harris", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9761, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "stephenathome", "title": "Stephen Colbert", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9742, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "iamjohnoliver", "title": "John Oliver", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9725, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "lastweektonight", "title": "Last Week Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9719, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "nprpolitics", "title": "NPR Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9703, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "aclu", "title": "American Civil Liberties Union", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9697, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "trevornoah", "title": "Trevor Noah", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9692, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/thedailyshow

The Daily Show

Nearest neighbors by audience shape

Raw data