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The Dispatch

Marketing Channels
News Publishers
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The top 10 neighbors for The Dispatch span journalists, authors, politicians, a tools-and-resources outlet, and a fashion brand — no single subcategory dominates, and the scores compress into a narrow band from 0.90 down to 0.85.

The shape is flat: David French leads at 0.90, but the drop to Brené Brown (0.87) and Decision Desk HQ (0.87) is small, and the remaining seven neighbors — Athleta (0.87), Mitt Romney (0.87), Reason (0.86), Adam Grant (0.86), Larry Sabato (0.86), Cato Institute (0.85), and Condoleezza Rice (0.85) — trail by fractions. Tallying subcategories across the 10: journalists (1), authors (2), tools and resources (1), fashion (1), politicians (2), news publishers (1), academics (1), and research organizations (1). No single subcategory claims more than two slots. The Dispatch itself is a news publisher; only Reason shares that subcategory in the top 10, making the neighbor set predominantly cross-kind. Politicians and authors each claim two positions, but the more striking pattern is the breadth — a fitness-adjacent fashion brand, a political data tool, and a research think tank all land within a few hundredths of the top score.

That mix points to an audience defined less by a single content type than by a consistent profile that cuts across civic, intellectual, and lifestyle content simultaneously.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thedispatch", "title": "The Dispatch", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "thedispatch", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "davidafrench", "title": "David French", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9008, "drivers": [ "A01", "G01", "A02", "G03", "J01" ] }, { "handle": "brenebrown", "title": "Brené Brown", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8734, "drivers": [ "G01", "A01", "A02", "N03", "J01" ] }, { "handle": "decisiondeskhq", "title": "Decision Desk HQ", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8698, "drivers": [ "G01", "A02", "G03", "A01", "N03" ] }, { "handle": "athleta_social", "title": "Athleta (social)", "category": "Brands", "subcategory": "Fashion", "similarity": 0.869, "drivers": [ "G01", "A01", "A02", "J01", "H02" ] }, { "handle": "mittromney", "title": "Mitt Romney", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8666, "drivers": [ "A01", "G01", "A02", "J01", "N03" ] }, { "handle": "reason", "title": "Reason", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8618, "drivers": [ "G01", "N03", "A01", "G03", "A02" ] }, { "handle": "adammgrant", "title": "Adam Grant", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8595, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "larrysabato", "title": "Larry Sabato", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.8586, "drivers": [ "G01", "A01", "A02", "G03", "A03" ] }, { "handle": "catoinstitute", "title": "Cato Institute", "category": "Organizations", "subcategory": "Research Organizations", "similarity": 0.8547, "drivers": [ "G01", "A01", "A02", "N03", "G03" ] }, { "handle": "condoleezzarice", "title": "Condoleezza Rice", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8524, "drivers": [ "A01", "N03", "G01", "A02", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: