The Division 2 Audience Graph • Social Signal

Two neighbors pull ahead of the rest: Destiny 2 at 0.86 and Ask PlayStation at 0.85, forming a two-peak structure that defines The Division 2's audience shape — one peak anchored in a rival looter-shooter franchise, the other in a platform support channel.

The shape is two-peak, and the gap between those two leaders and the rest is meaningful. BioWare (0.84) and GameStop (0.80) follow closely, with Xbox Live Rewards (0.80) and Bungie (0.80) rounding out the upper tier. Tallying the top 10 by subcategory: four are Video Game Franchises (Destiny 2, Assassin's Creed, SMITE, and Marvel's Avengers), two are Game Developers (BioWare, Bungie), two are Entertainment Platforms (Ask PlayStation, Xbox Live Rewards), one is Retail (GameStop), and one is an Actor — Stephen Amell at 0.79. That last entry is the cross-kind outlier: a single celebrity in a set otherwise composed entirely of gaming brands, platforms, and developers. The top 10 contains no other Celebrities and Influencers, and no TV or media properties appear until further down the broader neighbor set.

The overall picture is a tightly gamed-focused audience that bridges console platform ecosystems — PlayStation and Xbox signals both present — with a secondary pull toward the specific community of online, service-style shooters.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/thedivisiongame

{ "handle": "thedivisiongame", "title": "The Division 2", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "thedivisiongame", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "destinythegame", "title": "Destiny 2", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8566, "drivers": [ "F04", "A01", "J02", "A02", "G01" ] }, { "handle": "askplaystation", "title": "Ask PlayStation", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.85, "drivers": [ "F04", "A01", "E03", "G01", "J02" ] }, { "handle": "bioware", "title": "BioWare", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.836, "drivers": [ "F04", "A01", "O03", "J02", "A02" ] }, { "handle": "gamestop", "title": "GameStop", "category": "Retail", "subcategory": "Hobbies Gifts and Crafts", "similarity": 0.8033, "drivers": [ "F04", "G01", "A02", "J02", "A01" ] }, { "handle": "xboxliverewards", "title": "Xbox Live Rewards", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.803, "drivers": [ "F04", "A01", "J02", "G01", "J01" ] }, { "handle": "bungie", "title": "Bungie", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8008, "drivers": [ "F04", "A01", "A02", "J02", "G01" ] }, { "handle": "stephenamell", "title": "Stephen Amell", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7909, "drivers": [ "F04", "A01", "J02", "J01", "G01" ] }, { "handle": "assassinscreed", "title": "Assassin's Creed", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7901, "drivers": [ "F04", "A01", "A02", "E03", "O03" ] }, { "handle": "gamestop_social", "title": "GameStop (social)", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.7878, "drivers": [ "F04", "E03", "A02", "J02", "A01" ] }, { "handle": "smitegame", "title": "SMITE", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.786, "drivers": [ "F04", "E03", "A02", "J02", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/thedivisiongame

The Division 2

Nearest neighbors by audience shape

Raw data