Playground →
The Drum's top 10 neighbors span advertising trade publications, B2B agency brands, and general-interest media — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.98 (BBDO Worldwide) down to 0.97 (MediaPost), a band of just over one percentage point across all ten. That compression means no structural outlier exists — the audience looks equally at home across a range of entity types. Tallying the subcategories: four neighbors are B2B brands (BBDO Worldwide at 0.98, Publicis Sapient at 0.98, Ogilvy at 0.97, Wieden+Kennedy at 0.97), three are Magazines (Campaign at 0.98, Ad Age at 0.97, Adweek at 0.97), two are fellow Websites (Digiday at 0.97, MediaPost at 0.97), and one is a News Publisher (DealBook at 0.97). The Drum's own subcategory — Websites — accounts for only two of the ten neighbors; the majority are either advertising-industry B2B firms or trade magazines covering the same professional beat.
The cross-kind pattern here is the finding: an audience that reads a marketing-industry website overlaps just as strongly with the audiences of major agency networks as it does with rival editorial properties, suggesting the readership is defined more by professional role than by format preference.
