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The Economist's top 10 neighbors form a tight cluster of news publishers and business-oriented magazines — no single neighbor dominates, and the scores span a narrow band from 0.99 to 0.98.
The shape is flat: Business Insider leads at 0.99, followed immediately by Bloomberg and Bloomberg Businessweek at 0.99 each, then Mashable and WIRED at 0.99 and 0.98. The New York Times (0.98), Financial Times Best Of (0.98), and Bloomberg Quicktake (0.98) follow in a near-identical band. The subcategory breakdown across all 10 is seven News Publishers and two Magazines, with the World Economic Forum — a Research Organization — as the sole non-media entry at 0.98. That single outlier aside, the cluster is almost entirely composed of the same subcategory as The Economist itself: News Publishers, with business and technology magazines filling the remaining slots.
The cross-kind finding here is its absence: this is a same-kind cluster, where the audience shape of a news publisher maps almost exclusively onto other news publishers and closely adjacent magazine brands. The WEF's presence at 0.98 is the only structural departure, suggesting a thin but real overlap with policy and research audiences that the pure media neighbors don't capture.
The flat shape across a 0.01-point range signals an audience that is broadly shared across the prestige news and business media landscape rather than distinctively anchored to any single outlet.
