Share

The FADER

Marketing Channels
Magazines
Playground →Docs

The FADER's top 10 nearest neighbors span magazines, music websites, a film studio, a blog, and a comedian — with scores compressed into a narrow band from 0.97 down to 0.95, and no single entity pulling clearly ahead of the rest.

The shape is flat: Desus Nice leads at 0.97, but the gap to tenth place is small enough that no structural anchor dominates. The top 10 break down as follows by subcategory: four are Magazines — Teen Vogue (0.95), GQ Magazine (0.95), i-D (0.95), and NYLON (0.95) — two are Websites — Noisey (0.97) and Pigeons & Planes (0.96) — one is a Blog — Writers of Color (0.97) — one is a Film Studio — A24 (0.96) — one is a TV Show — The Black List (0.95) — and one is a Comedian — Desus Nice (0.97). The FADER is itself a Magazine, so four of its ten nearest neighbors share its subcategory, but the other six are drawn from entirely different kinds: music and culture websites, a blog, a film studio, a TV show listing, and a stand-up comedian. That cross-kind spread is the defining feature of the cluster. The magazine neighbors skew toward fashion and culture titles rather than music press, and the non-magazine neighbors cluster around film, independent media, and comedy — a mix that cuts across genre and format.

The flat, cross-kind shape suggests The FADER's audience is not defined primarily by the magazine format or even by music coverage alone, but by a broader cultural sensibility that it shares with fashion titles, indie film, and personality-driven comedy.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thefader", "title": "The FADER", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "thefader", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "desusnice", "title": "Desus Nice", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9719, "drivers": [ "I01", "Q01", "G03", "A02", "G01" ] }, { "handle": "writersofcolor", "title": "Writers of Color", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9703, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "noiseymusic", "title": "Noisey", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9659, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] }, { "handle": "pigsandplans", "title": "Pigeons & Planes", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9627, "drivers": [ "I01", "G03", "G01", "A02", "Q01" ] }, { "handle": "a24", "title": "A24", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9552, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] }, { "handle": "teenvogue", "title": "Teen Vogue", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9546, "drivers": [ "I01", "A02", "G01", "G03", "Q01" ] }, { "handle": "theblcklst", "title": "The Black List", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9517, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] }, { "handle": "gqmagazine", "title": "GQ Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9493, "drivers": [ "I01", "G01", "G03", "A02", "Q01" ] }, { "handle": "i_d", "title": "i-D", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9469, "drivers": [ "I01", "A02", "Q01", "G03", "G01" ] }, { "handle": "nylonmag", "title": "NYLON", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9464, "drivers": [ "I01", "G03", "A02", "G01", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: