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theGrio.com

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for theGrio.com span news publishers, TV personalities, academics, magazines, and a spiritual leader — a mix that sits within a narrow 0.02 similarity band (0.9904 down to 0.9697), with no single neighbor pulling clearly ahead of the rest.

The shape is flat. Huffington Post Black Voices leads at 0.99, followed closely by Angela Rye at 0.99 and NBCBLK at 0.99 — three news publishers and TV personalities occupying the top tier with almost no separation. Michael Eric Dyson (0.99, Authors) and Marc Lamont Hill (0.98, Academics) extend the cluster into commentary and intellectual media. Further down, Tavis Smiley (0.98, TV Personalities), The Root (0.97, News Publishers), Black Enterprise (0.97, Magazines), Blavity News (0.97, Websites) — the only other Website in the top 10 — and Rev. Al Sharpton (0.97, Spiritual Leaders) round out a set that crosses media formats without any single format dominating. The cross-kind composition is notable: only one neighbor shares theGrio.com's own subcategory (Websites), while the majority are news publishers, TV personalities, and public intellectuals.

The overall picture is a tightly cohesive audience that moves fluidly across news, commentary, and personality-driven media rather than clustering around any single format or figure.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thegrio", "title": "theGrio.com", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "thegrio", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "blackvoices", "title": "Huffington Post Black Voices", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9904, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "angela_rye", "title": "Angela Rye", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9873, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "michaeledyson", "title": "Michael Eric Dyson", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9858, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "nbcblk", "title": "NBCBLK", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9852, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "marclamonthill", "title": "Marc Lamont Hill", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9794, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "tavissmiley", "title": "Tavis Smiley", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9776, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "theroot", "title": "The Root", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9723, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "blackenterprise", "title": "Black Enterprise", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9715, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] }, { "handle": "blavity", "title": "Blavity News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9706, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "thereval", "title": "Rev. Al Sharpton", "category": "Celebrities and Influencers", "subcategory": "Spiritual Leaders", "similarity": 0.9697, "drivers": [ "E02", "Q04", "Q02", "O04", "Q08" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: