Playground →
The top 10 neighbors for The Hacker News span technology brands, tech personalities, a fellow website, and an auto brand — with no single neighbor pulling far ahead of the rest, and the scores compressed into a narrow band from 0.87 to 0.92.
The shape is flat. MongoDB leads at 0.92, followed closely by Amazon Web Services at 0.92 and Cisco at 0.91 — three enterprise infrastructure brands whose audiences look nearly identical to The Hacker News's. Satya Nadella (0.89) and Steve Wozniak (0.89) represent the Tech Personalities and Professionals subcategories, while Slashdot (0.88) is the only other Website in the top 10 — and the closest peer by entity kind. Splunk (0.88) and Google Cloud Platform (0.87) extend the enterprise technology cluster, and OpenAI (0.87) rounds out the tech-brand concentration. The one structural outlier is Tesla (0.88), the sole Auto brand in the top 10, sitting inside a set otherwise defined by cloud infrastructure, developer tooling, and tech leadership figures. Six of the ten neighbors carry the Technology subcategory; the remaining four split across Professionals, Tech Personalities, Websites, and Auto.
The compressed score range and the dominance of enterprise technology subcategories together indicate an audience with a tightly defined professional-technical profile, where even the nearest neighbors offer little variation in composition.
