Share

The Hill

Marketing Channels
News Publishers
Playground →Docs

The Hill's ten nearest neighbors divide almost evenly across three subcategories: News Publishers, Journalists, and Politicians — with no single entity pulling significantly ahead of the others.

Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape. The top 10 scores span just 0.01 — from Politico at 0.98 down to Kyle Griffin at 0.97 — a flat band with no structural spike. Post Politics (0.98) and The Washington Post (0.98) anchor the News Publishers cluster alongside Politico. Three Journalists — Chris Hayes (0.98), Rachel Maddow (0.97), and Kyle Griffin (0.97) — sit at nearly the same distance. Three Politicians complete the set: John Kerry (0.98), Jon Ossoff (0.97), and David Axelrod (0.97). PBS NewsHour (0.97), classified as a TV Show, is the lone outlier from those three subcategories. The mix of news outlets, on-air journalists, and political figures at essentially identical similarity levels suggests The Hill's audience is shaped by a broad political-media ecosystem rather than any single adjacent entity.

The flat distribution across these three subcategories points to an audience that moves fluidly through political news, political commentary, and political figures — with no single gravitational center.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thehill", "title": "The Hill", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "thehill", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "politico", "title": "Politico", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9813, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "postpolitics", "title": "Post Politics", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9802, "drivers": [ "A02", "G01", "G03", "A01", "A03" ] }, { "handle": "chrislhayes", "title": "Chris Hayes", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9791, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "washingtonpost", "title": "The Washington Post", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9767, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "johnkerry", "title": "John Kerry", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9759, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "ossoff", "title": "Jon Ossoff", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9728, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] }, { "handle": "newshour", "title": "PBS NewsHour", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9724, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] }, { "handle": "maddow", "title": "Rachel Maddow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.972, "drivers": [ "A02", "G01", "G03", "J04", "J01" ] }, { "handle": "davidaxelrod", "title": "David Axelrod", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9713, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "kylegriffin1", "title": "Kyle Griffin", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9712, "drivers": [ "A02", "G01", "G03", "A01", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: