The Hockey News Audience Graph • Social Signal

The Hockey News's ten nearest neighbors span athletes, journalists, TV channels, podcasts, and sports leagues — all within a tight 0.9319–0.9571 band — with no single standout pulling away from the rest. That narrow spread is the defining structural feature here: this is a flat shape, where the audience composition is consistent across the cluster rather than concentrated around one anchor.

The mix is entirely hockey-ecosystem. Bob McKenzie (0.96) and Paul Bissonnette (0.93) represent the athlete subcategory; Darren Dreger (0.95) and Pierre LeBrun (0.94) are journalists; Hockey Night in Canada (0.96) is a TV show; TSN Hockey (0.95) a podcast and radio property; NHL Network (0.95) a TV channel; USA Hockey (0.94) and the NHL (0.93) are sports leagues; and BAUER Hockey (0.94) is a sports brand. Every neighbor is a different kind of entity, yet all ten score within 0.03 of each other — a sign that the audience doesn't distinguish sharply between formats when it comes to hockey content and infrastructure.

Notably, no other magazine appears in the top 10; the audience shape The Hockey News shares most closely is defined not by print peers but by the full cross-format landscape of hockey media and institutions.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/thehockeynews

{ "handle": "thehockeynews", "title": "The Hockey News", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "thehockeynews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "tsnbobmckenzie", "title": "Bob McKenzie", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9571, "drivers": [ "D03", "A04", "P02", "L01", "N03" ] }, { "handle": "hockeynight", "title": "Hockey Night in Canada", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9557, "drivers": [ "D03", "N03", "A04", "P02", "L01" ] }, { "handle": "tsnhockey", "title": "TSN Hockey", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9507, "drivers": [ "D03", "A04", "N03", "P02", "P06" ] }, { "handle": "nhlnetwork", "title": "NHL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9503, "drivers": [ "D03", "A04", "P02", "N03", "P04" ] }, { "handle": "darrendreger", "title": "Darren Dreger", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.947, "drivers": [ "D03", "A04", "P02", "L01", "P06" ] }, { "handle": "usahockey", "title": "USA Hockey", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9386, "drivers": [ "A04", "D03", "P02", "L01", "N03" ] }, { "handle": "bauerhockey", "title": "BAUER Hockey", "category": "Brands", "subcategory": "Sports", "similarity": 0.9377, "drivers": [ "D03", "A04", "N03", "L01", "P02" ] }, { "handle": "pierrevlebrun", "title": "Pierre LeBrun", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9372, "drivers": [ "D03", "A04", "N03", "P02", "L01" ] }, { "handle": "nhl", "title": "NHL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.932, "drivers": [ "D03", "A04", "P02", "L01", "P06" ] }, { "handle": "biznasty2point0", "title": "Paul Bissonnette", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9319, "drivers": [ "D03", "A04", "P02", "L01", "N03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/thehockeynews

The Hockey News

Nearest neighbors by audience shape

Raw data