Playground →
The Information's top 10 neighbors span five distinct subcategories — Websites, News Publishers, Journalists, B2B brands, and one Professionals entry — with no single neighbor pulling far ahead of the rest.
The shape is flat: scores run from 0.99 (Digiday) down to 0.97 (Scott Galloway), a band of less than two percentage points across ten neighbors. Digiday leads at 0.99, followed by Quartz at 0.98 and Kara Swisher at 0.98. The center entity is itself a Website, and three of the top 10 share that subcategory: Digiday, PSFK, and Recode. Two are News Publishers — Quartz and Project Syndicate. Three are Journalists — Kara Swisher, Ben Smith, and Michael Barbaro. Two are B2B brands — R/GA and AKQA. The lone Professionals entry is Scott Galloway at 0.97.
The cross-kind presence is notable: five of the ten neighbors are not Websites or News Publishers at all, but rather individual journalists and B2B services firms. That mix — media-adjacent outlets alongside named reporters and agency brands — defines the cluster's character more precisely than any single subcategory does.
The flat, tightly compressed scores suggest an audience that moves fluidly across tech-and-media professional content without concentrating loyalty on any one outlet or voice.
