The Insider Audience Graph • Social Signal

The Insider's top 10 nearest neighbors span music labels, entertainment TV, and fashion — a mixed cluster with no single subcategory dominating and scores compressed between 0.88 and 0.84, consistent with the flat shape of this audience.

Similarity here measures how closely two entities' audiences resemble each other in composition. Ralph Lauren sits at the top (0.88), followed by Access Hollywood (0.87) and Columbia Records (0.85). From there, the scores descend gradually through MarQuis Trill (0.85), Universal Music Group (0.84), Atlantic Records (0.84), Island Records (0.84), Entertainment Tonight (0.84), Warner Records (0.84), and Warner Music Group (0.84). The range across all ten is only about four points — no single neighbor pulls away from the pack.

By subcategory, the top 10 breaks down as: five Music brands (Columbia Records, UMG, Atlantic Records, Island Records, Warner Records/Warner Music Group), two TV Shows (Access Hollywood, Entertainment Tonight), one Fashion brand (Ralph Lauren), and one Professionals influencer (MarQuis Trill). No other News Publishers — The Insider's own subcategory — appear in the top 10. The dominant pull is music industry infrastructure, with entertainment TV a secondary thread and fashion a single outlier at the very top.

The flat, cross-kind shape suggests The Insider's audience is defined less by news consumption habits than by a consistent orientation toward music, celebrity entertainment, and style — categories that cut across the neighbor set regardless of entity type.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/theinsider

{ "handle": "theinsider", "title": "The Insider", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "theinsider", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ralphlauren", "title": "Ralph Lauren", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8836, "drivers": [ "O04", "Q08", "Q02", "Q04", "Q05" ] }, { "handle": "accessonline", "title": "Access Hollywood", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8651, "drivers": [ "Q02", "Q08", "O04", "Q05", "Q04" ] }, { "handle": "columbiarecords", "title": "Columbia Records", "category": "Brands", "subcategory": "Music", "similarity": 0.8533, "drivers": [ "Q02", "O04", "Q08", "Q04", "Q05" ] }, { "handle": "6billionpeople", "title": "MarQuis Trill", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8483, "drivers": [ "O04", "Q02", "Q08", "Q04", "Q05" ] }, { "handle": "umg", "title": "Universal Music Group", "category": "Brands", "subcategory": "Music", "similarity": 0.8442, "drivers": [ "Q02", "O04", "Q08", "Q04", "E02" ] }, { "handle": "atlanticrecords", "title": "Atlantic Records", "category": "Brands", "subcategory": "Music", "similarity": 0.844, "drivers": [ "Q02", "O04", "Q08", "Q04", "Q05" ] }, { "handle": "islandrecordsuk", "title": "Island Records", "category": "Brands", "subcategory": "Music", "similarity": 0.8439, "drivers": [ "Q02", "O04", "Q08", "Q05", "Q04" ] }, { "handle": "etnow", "title": "Entertainment Tonight", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8418, "drivers": [ "Q02", "Q08", "O04", "Q05", "Q04" ] }, { "handle": "warnerrecords", "title": "Warner Records", "category": "Brands", "subcategory": "Music", "similarity": 0.8399, "drivers": [ "O04", "Q02", "Q08", "Q04", "Q05" ] }, { "handle": "warnermusic", "title": "Warner Music Group", "category": "Brands", "subcategory": "Music", "similarity": 0.8375, "drivers": [ "Q02", "O04", "Q08", "Q04", "Q05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/theinsider

The Insider

Nearest neighbors by audience shape

Raw data