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The Lancet

Marketing Channels
Magazines
Playground →Docs

The Lancet's top 10 neighbors span medical journals, health academics, news publishers, and a grocery chain — with scores compressed into a narrow band from 0.98 to 0.97, and no single neighbor pulling decisively ahead.

The shape is flat: Atul Gawande (0.98) and JAMA (0.98) sit at the top, followed closely by Eric Topol (0.98), STAT (0.98), and The BMJ (0.98). Tallying the subcategories across all 10 neighbors: four are Magazines (JAMA, The BMJ, Harvard Business Review, Health Affairs), two are Academics (Atul Gawande, Ashish K. Jha), two are News Publishers (STAT, Kaiser Health News), one is a Professional (Eric Topol), and one is a General Grocery Store (Whole Foods Market). The Lancet is itself a Magazine, so four of its ten nearest neighbors share its subcategory — a moderate same-kind pull, not a dominant one. The cross-kind presence is notable: health-focused academics and news publishers account for nearly half the set, and Whole Foods Market at 0.97 is the one structurally unexpected neighbor, a retail entity whose audience composition nonetheless mirrors this cluster closely.

The overall picture is a tightly credentialed, health-and-policy-oriented audience that overlaps equally with peer journals, expert practitioners, and specialist news — with no single neighbor owning the shape.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thelancet", "title": "The Lancet", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "thelancet", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "atul_gawande", "title": "Atul Gawande", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9821, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "jama_current", "title": "JAMA", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9812, "drivers": [ "G01", "A01", "A02", "G03", "J01" ] }, { "handle": "erictopol", "title": "Eric Topol", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9807, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "statnews", "title": "STAT", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9771, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "bmj_latest", "title": "The BMJ", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9751, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "khnews", "title": "Kaiser Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.974, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "whole-foods-market", "title": "Whole Foods Market", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.9722, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9707, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "ashishkjha", "title": "Ashish K. Jha", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9696, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "health_affairs", "title": "Health Affairs", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9691, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: