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The Last Word

Marketing Channels
TV Shows
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The Last Word's top 10 neighbors span a narrow similarity band — from 0.96 down to 0.92 — with no single dominant pull and no sharp drop-off between positions. Similarity here measures how closely two entities' audiences resemble each other in composition; the flat shape means the top 10 form a coherent cluster rather than a hierarchy.

Tallying the subcategories across those 10 neighbors: four are TV Shows (The ReidOut at 0.96, All In with Chris Hayes at 0.93, Joy Reid Show at 0.92, Anderson Cooper 360° at 0.92), three are TV Personalities (Lawrence O'Donnell at 0.96, Chris Matthews at 0.94, Malcolm Nance at 0.92), one is a Journalist (Eugene Robinson at 0.93), one is a Tech Personality (Sean Gardner at 0.93), and one is a TV Channel (MSNBC at 0.92). The cluster is overwhelmingly cable news — TV Shows and TV Personalities account for seven of the ten slots — with MSNBC itself appearing as a channel-level neighbor rather than a show. The lone outlier by subcategory is Sean Gardner (Tech Personalities), whose audience shape nonetheless lands squarely within this otherwise tightly defined news-television neighborhood.

The flat shape here reflects an audience that is deeply embedded in a single media ecosystem, with no meaningful separation between its nearest neighbors.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thelastword", "title": "The Last Word", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "thelastword", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thereidout", "title": "The ReidOut", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9629, "drivers": [ "E02", "K02", "J02", "Q04", "A02" ] }, { "handle": "lawrence", "title": "Lawrence O'Donnell", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9558, "drivers": [ "K02", "A02", "J02", "E02", "J04" ] }, { "handle": "hardballchris", "title": "Chris Matthews", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9404, "drivers": [ "J02", "A02", "K02", "E02", "J04" ] }, { "handle": "eugene_robinson", "title": "Eugene Robinson", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9321, "drivers": [ "J02", "A02", "E02", "J04", "K02" ] }, { "handle": "allinwithchris", "title": "All In with Chris Hayes", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.931, "drivers": [ "K02", "J02", "A02", "J04", "J05" ] }, { "handle": "2morrowknight", "title": "Sean Gardner", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9278, "drivers": [ "J02", "E02", "K02", "J04", "A02" ] }, { "handle": "amjoyshow", "title": "Joy Reid Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9246, "drivers": [ "E02", "Q04", "K02", "A02", "J02" ] }, { "handle": "malcolmnance", "title": "Malcolm Nance", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9217, "drivers": [ "K02", "A02", "J02", "J04", "J05" ] }, { "handle": "ac360", "title": "Anderson Cooper 360°", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9169, "drivers": [ "A02", "K02", "J02", "E02", "J04" ] }, { "handle": "msnbc", "title": "MSNBC", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9157, "drivers": [ "A02", "E02", "J02", "K02", "J04" ] } ] }
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