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The Lead CNN

Marketing Channels
TV Shows
Playground →Docs

Nine of The Lead CNN's ten nearest neighbors by audience shape are journalists — individual reporters and anchors rather than programs or publishers. The scores span a narrow band from 0.94 down to 0.92, consistent with the flat shape: no single neighbor dominates, and the differences between them are marginal.

Andrea Mitchell leads at 0.94, followed closely by George Stephanopoulos at 0.94 and Chris Matthews at 0.93 — the one TV Personality subcategory entry in the set. Chuck Todd (0.93), Dana Bash (0.93), Mika Brzezinski (0.92), Jim Sciutto (0.92), David Corn (0.92), Ari Melber (0.92), and Brianna Keilar (0.92) round out the group. No other TV Shows appear in the top 10; the audience shape is defined almost entirely by individual journalist personas rather than by comparable programs.

The pattern suggests this program's audience is shaped less by format loyalty than by an orientation toward specific political journalists and anchors across multiple networks.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "theleadcnn", "title": "The Lead CNN", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "theleadcnn", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mitchellreports", "title": "Andrea Mitchell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.94, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "gstephanopoulos", "title": "George Stephanopoulos", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9388, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "hardballchris", "title": "Chris Matthews", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9343, "drivers": [ "A02", "J02", "G01", "A01", "G03" ] }, { "handle": "chucktodd", "title": "Chuck Todd", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9266, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "danabashcnn", "title": "Dana Bash", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.926, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "morningmika", "title": "Mika Brzezinski", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9244, "drivers": [ "A02", "J02", "G01", "A01", "K02" ] }, { "handle": "jimsciutto", "title": "Jim Sciutto", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9243, "drivers": [ "A02", "G01", "G03", "A01", "J02" ] }, { "handle": "davidcorndc", "title": "David Corn", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9234, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "arimelber", "title": "Ari Melber", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9207, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "brikeilarcnn", "title": "Brianna Keilar", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9199, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: