Playground →
Them.'s top 10 neighbors span magazines, websites, podcasts, comedians, a politician, and a theater organization — with no single subcategory dominating and scores compressed tightly between 0.97 and 0.96.
The shape is flat: Jaboukie Young-White leads at 0.97, followed by 2 Dope Queens at 0.96, Autostraddle at 0.96, Playwrights Horizons at 0.96, and Jamaal Bowman at 0.96. Tallying the subcategories across all ten: magazines appear twice (NYLON at 0.96, Mic at 0.96), comedians appear twice (Jaboukie Young-White and Desus Nice at 0.96), and the remaining five slots go to a podcast, a website, a TV show, a politician, and a brand classified as Other. Them. itself is a website, and Autostraddle is the only other website in the top 10. The mix is genuinely cross-kind: no single subcategory accounts for more than two of the ten positions, and the neighbors range from a theater nonprofit to a political figure to a comedy podcast. What unites them is not format or subject matter but audience composition — the same people who follow a left-leaning comedian also follow a queer magazine, a progressive politician, and an indie theater company. The absence of mainstream lifestyle or general-interest websites in the top 10 reinforces how specific this audience shape is, even if the neighbor set looks eclectic on the surface.
This cluster reflects an audience defined less by any single content category than by a consistent set of cultural and political orientations that cut across formats.
