Playground →
Star Wars is the single strongest pull in The Mandalorian's top 10, scoring 0.94 — but the rest of the neighbor set fans out broadly across retail, apparel, and entertainment brands rather than converging on a second TV show cluster.
The shape is broad: no single neighbor dominates after Star Wars, and the scores descend gradually from Disney+ at 0.86 down to Cobra Kai and The Boys at 0.75 and 0.75 respectively. Those two are the only other TV Shows in the top 10, meaning the neighbor set is mostly cross-kind. The Disney ecosystem accounts for several entries — Disney Parks (0.78), Disney (0.76), and shopDisney (0.75) — but the more structurally notable entries are Hot Topic (0.84), an apparel retailer, and JCPenney (0.80), a department store. Both rank above every Disney brand except Disney+ itself. Actors round out the lower tier: Robert Downey Jr (0.76) and Karen Gillan (0.74) are the highest-scoring among several MCU-adjacent performers in the set. Blink-182 (0.75) is the lone musician in the top 10, sitting between the Disney cluster and the actor tier.
The broad shape here reflects an audience that spans franchise fandom, mainstream retail, and pop-culture celebrity — not one tightly defined community but a wide cross-section of general entertainment consumers.
