Playground →
The top 10 neighbors for The Markup span journalists, news publishers, B2B brands, and websites — with no single standout pulling away from the pack. Similarity scores run from 0.99 down to 0.98, a band so compressed it signals a densely shared audience rather than any one dominant pull.
The shape is flat. Taylor Lorenz leads at 0.99, followed closely by Emily Nussbaum at 0.98 and Quartz at 0.98 — but the gap between first and tenth is smaller than the gap between most entities and their second neighbor. Tallying the subcategories across the top 10 reveals a mix: four are Journalists (Taylor Lorenz, Emily Nussbaum, Rebecca Traister, and Lauren Duca), three are B2B brands (R/GA, 72andSunny, and Huge), one is a fellow News Publisher (Quartz), and two are Websites (Longreads and Cool Hunting). The presence of three creative-agency B2B brands alongside journalism-adjacent outlets is the most structurally notable feature: this audience overlaps as strongly with the followers of ad agencies as it does with those of individual journalists or digital publications.
The flat shape, combined with that cross-kind mix, points to an audience defined less by a single content category than by a consistent professional and media-literate profile that cuts across journalism, digital publishing, and the creative-industry B2B world.
