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The Mirage

Brands
Hotels
Playground →Docs

Two neighbors pull ahead of the rest: Mandalay Bay Resort at 0.98 and Planet Hollywood at 0.97 sit noticeably above the remaining eight, giving The Mirage's similarity graph a two-peak structure rather than a smooth gradient.

The shape is "two-peak," and the composition is uniformly same-kind: all ten neighbors carry the Hotels subcategory. MGM Grand Hotel (0.96), The Palazzo at The Venetian Resort (0.95), Virgin Hotels Las Vegas (0.94), and Bellagio Las Vegas (0.94) form a dense mid-tier, followed by NYNY Vegas (0.94), Palms Casino Resort (0.93), The Venetian Resort Las Vegas (0.93), and Paris Las Vegas (0.91). Every position in the top 10 is occupied by a hotel, and the scores span only about nine points from first to tenth — a tight band that nonetheless has two clear leaders. The audience The Mirage draws is shaped almost entirely by the same strip-hotel ecosystem, with Mandalay Bay and Planet Hollywood representing the two strongest structural anchors within it.

The overall picture is an audience defined almost exclusively by Las Vegas hotel properties, with no cross-category intrusion in the top 10.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "themiragelv", "title": "The Mirage", "category": "Brands", "subcategory": "Hotels", "resolved": "themiragelv", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "mandalaybay", "title": "Mandalay Bay Resort", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9754, "drivers": [ "N03", "I05", "E03", "E01", "E05" ] }, { "handle": "phvegas", "title": "Planet Hollywood", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9651, "drivers": [ "N03", "I05", "E03", "E01", "F04" ] }, { "handle": "mgmgrand", "title": "MGM Grand Hotel", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9561, "drivers": [ "N03", "E03", "I05", "E01", "P03" ] }, { "handle": "palazzovegas", "title": "The Palazzo at The Venetian Resort", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9509, "drivers": [ "N03", "I05", "E03", "F04", "P03" ] }, { "handle": "virginhotelslv", "title": "Virgin Hotels Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9415, "drivers": [ "N03", "I05", "E03", "E01", "E05" ] }, { "handle": "bellagio", "title": "Bellagio Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9373, "drivers": [ "N03", "E03", "I05", "E01", "E05" ] }, { "handle": "nynyvegas", "title": "NYNY Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.935, "drivers": [ "N03", "I05", "E03", "E01", "F04" ] }, { "handle": "palms", "title": "Palms Casino Resort", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9347, "drivers": [ "N03", "I05", "E01", "E03", "E05" ] }, { "handle": "venetianvegas", "title": "The Venetian Resort Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9316, "drivers": [ "N03", "E03", "I05", "E01", "E05" ] }, { "handle": "parisvegas", "title": "Paris Las Vegas", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9116, "drivers": [ "N03", "I05", "E03", "E01", "F04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: