Playground →
Six of the top 10 neighbors are Journalists — a subcategory that dominates The MMQB's audience shape more than any other kind of entity in the set.
The shape is broad, meaning no single neighbor pulls far ahead of the rest; scores run from Peter King at 0.94 down to Albert Breer at 0.89 with little drop-off between them. Jayson Stark (0.91), Darren Rovell (0.91), and Bob Ley (0.91) cluster tightly behind Peter King, all sharing the Journalists subcategory. The remaining four top-10 slots go to Rex Chapman (0.92, Athletes), Deadspin (0.92, Magazines), James Holzhauer (0.90, TV Personalities), and Matthew Berry (0.89, Professionals). The MMQB is itself a Website, and no other Website appears in the top 10 — the nearest same-subcategory neighbor sits outside this set entirely.
What's notable about the cross-kind composition is how far it extends beyond football media: a game-show contestant, a sports-trivia athlete, and a fantasy-sports professional all land inside the top 10 alongside beat reporters from baseball and hockey. The audience shape here is less "NFL website readers" and more "sports-media omnivores who follow individual journalists across beats."
That breadth — journalists leading, but athletes, a TV personality, and a Magazines brand all pulling above 0.89 — signals an audience defined by media consumption habits rather than allegiance to any single sport or format.
