Playground →
The top 10 neighbors for The Moth span five distinct subcategories — authors, podcasts and radio, B2B, journalists, websites, comedians, book publishers, activists, and lifestyle — with no single type dominating and scores compressed into a narrow band from 0.97 to 0.98.
Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: Jessica Valenti (0.98) and On the Media (0.98) sit at the top, but Pentagram Design (0.98), Rebecca Traister (0.98), and Longreads (0.98) are essentially tied with them. Tallying the subcategories across the top 10: journalists appear three times (Rebecca Traister, Lauren Duca, Emily Nussbaum); authors appear twice (Jessica Valenti, Anand Giridharadas); podcasts and radio appear once (On the Media); B2B once (Pentagram Design); websites once (Longreads); book publishers once (Timothy McSweeney); and comedians once (Megan Amram). The Moth's own subcategory — podcasts and radio — has only one representative in the top 10. The dominant pull is toward journalists and authors, with a notable cross-kind presence from a design firm and a book publisher.
What the flat shape reveals is an audience that moves fluidly across literary, journalistic, and media-adjacent spaces rather than clustering tightly around any single kind of entity.
