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The Motley Fool

Marketing Channels
Websites
Playground →Docs

The Motley Fool's top 10 nearest neighbors span TV personalities, hotel brands, education organizations, and business media — a mixed cluster with no single subcategory dominating and no standout gap between the highest and lowest scores (0.9486 down to 0.9223).

Similarity here measures how closely two entities' audiences resemble each other in composition. The top neighbor is Jim Cramer at 0.95, followed by Marriott Hotels at 0.94 — a finance TV personality and a hospitality brand sitting side by side, which signals that the audience shape is driven by something broader than financial content. American Management Association (0.93) and Mari Smith (0.93) extend the pattern into professional education and business influencers. Mad Money On CNBC (0.93) and Kevin O'Leary (0.93) are the only neighbors whose subcategories — TV Shows and TV Personalities — connect directly to finance media.

Tallying the top 10 by subcategory: three are TV Personalities (Jim Cramer, Kevin O'Leary, Robert Herjavec), two are Hotels (Marriott Hotels, Hilton Hotels), two are TV Shows (Mad Money On CNBC, Squawk on the Street), two are Education organizations (American Management Association, Ann Handley is actually Authors — correcting: one Education: American Management Association), and one Author (Ann Handley). The center entity's own subcategory, Websites, has no match in the top 10. The flat shape and cross-kind composition together suggest an audience defined by a professional, business-oriented profile that overlaps broadly across finance TV, hospitality, and management content rather than clustering tightly around any single content type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "themotleyfool", "title": "The Motley Fool", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "themotleyfool", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "jimcramer", "title": "Jim Cramer", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9486, "drivers": [ "A01", "J02", "N03", "J01", "A02" ] }, { "handle": "marriott", "title": "Marriott Hotels", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9364, "drivers": [ "A03", "A01", "J02", "A02", "J01" ] }, { "handle": "amanet", "title": "American Management Association", "category": "Organizations", "subcategory": "Education", "similarity": 0.9337, "drivers": [ "A01", "J02", "J01", "A02", "G01" ] }, { "handle": "marismith", "title": "Mari Smith", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9327, "drivers": [ "A01", "J02", "J01", "N03", "A03" ] }, { "handle": "madmoneyoncnbc", "title": "Mad Money On CNBC", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9324, "drivers": [ "A01", "J02", "N03", "J01", "A03" ] }, { "handle": "kevinolearytv", "title": "Kevin O'Leary", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9304, "drivers": [ "J02", "N03", "A01", "J01", "A02" ] }, { "handle": "robertherjavec", "title": "Robert Herjavec", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9242, "drivers": [ "N03", "A01", "J02", "A03", "J01" ] }, { "handle": "hiltonhotels", "title": "Hilton Hotels", "category": "Brands", "subcategory": "Hotels", "similarity": 0.9236, "drivers": [ "N03", "A03", "J02", "A01", "A02" ] }, { "handle": "marketingprofs", "title": "Ann Handley", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9225, "drivers": [ "A01", "J01", "A02", "G01", "J02" ] }, { "handle": "squawkstreet", "title": "Squawk on the Street", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9223, "drivers": [ "A01", "J02", "A02", "J01", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: