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The Muse's top 10 neighbors are a mix of digital media properties and professional-services brands — a composition that spans subcategories without any single neighbor pulling far ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in shape; scores across the top 10 run from 0.98 down to 0.97, a narrow band consistent with the flat pattern.
Four of the ten neighbors are Websites: Medium (0.98), Co.Design (0.98), Fast Co. Impact (0.98), and Mediabistro (0.97). Three are Magazines: WIRED (0.98), Fast Company (0.98), and Ad Age (0.98). Together, those seven account for the core of the cluster — a professional, digitally-oriented media audience. The remaining three break from that pattern: Ogilvy (0.97) and IDEO (0.97) are B2B brands, while Jack Dorsey (0.97) is a Tech Personality — the only individual in the top 10. No news publishers and no consumer brands appear among the ten closest neighbors.
The flat shape and tight score range suggest The Muse sits inside a well-defined professional media cluster, drawing an audience whose composition is broadly shared across business-oriented digital publications and the B2B brands that orbit them.
