Playground →
The top 10 neighbors for Conor McGregor span an unusually wide range of subcategories — Professionals, Tech Personalities, Reality TV Stars, Musicians and Bands, Lifestyle, Video Game Franchises, Comedians, and TV Personalities — with no single type dominating and scores compressed between 0.92 and 0.88.
The shape is flat. Bill Pulte (0.92) and Dana White (0.91) sit at the top as Professionals, but the next eight neighbors are drawn from entirely different subcategories: Timthetatman (0.90) and Corinna Kopf (0.90) are a Tech Personality and a Reality TV Star respectively; Post Malone (0.90) and Jack "CouRage" Dunlop (0.88) are Musicians and Bands; MrBeast (0.90) is Lifestyle; Call of Duty News (0.90) is a Video Game Franchise; Shane Dawson (0.89) is a Reality TV Star; and Steve-O (0.89) is a Comedian. Notably, McGregor's own subcategory — Athletes — does not appear in the top 10 at all; the nearest fellow Athlete in the broader data sits outside this window. The cross-kind composition here is the defining feature: the audience that follows McGregor looks structurally similar to audiences for gaming content, viral video creators, and rock musicians as much as it does to anyone in combat sports.
This flat, category-diverse neighbor set points to an audience defined less by sport fandom than by a broad appetite for high-visibility, platform-native personalities across entertainment and gaming.
