The Penny Hoarder Audience Graph • Social Signal

UPS (0.81) and FedEx (social) (0.80) sit at the top of The Penny Hoarder's similarity graph — two shipping and logistics brands forming a distinct lead cluster for a personal finance blog.

The shape is two-peak. The first peak is that logistics pair: UPS at 0.81 and FedEx (social) at 0.80 pull noticeably ahead of the rest of the top 10. The second peak is a looser cluster of media and consumer brands — ReverbNation (0.77), MSN (0.76), Kia Motors America (0.76), The Real (0.76), and Xfinity (0.75) — spanning music platforms, news publishing, auto, daytime TV, and telecommunications. Capital One (0.74) is the one Finance-subcategory neighbor in the top 10, and TV Guide (0.74) and Cinemax (0.74) round out the set as TV Channels and Entertainment respectively.

The Penny Hoarder's own subcategory is Blogs, and no other Blog appears in the top 10 — the nearest neighbor sharing that subcategory is xoNecole at position 27 in the broader dataset. The dominant neighbor kinds here are Brands across logistics, auto, and telecom, plus media properties in news and TV. The cross-kind character of this graph — logistics giants as the strongest audience-shape matches for a personal finance blog — is the defining structural feature.

The two-peak structure suggests The Penny Hoarder's audience bridges two distinct neighborhoods: a practically-oriented, service-brand cluster and a broad-media entertainment cluster, with neither fully owning the shape.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/thepennyhoarder

{ "handle": "thepennyhoarder", "title": "The Penny Hoarder", "category": "Marketing Channels", "subcategory": "Blogs", "resolved": "thepennyhoarder", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "ups", "title": "UPS", "category": "Brands", "subcategory": "Other", "similarity": 0.808, "drivers": [ "N03", "E02", "O04", "Q04", "Q02" ] }, { "handle": "fedex_social", "title": "FedEx (social)", "category": "Brands", "subcategory": "Technology", "similarity": 0.8033, "drivers": [ "N03", "E02", "Q02", "Q04", "O04" ] }, { "handle": "reverbnation", "title": "ReverbNation", "category": "Brands", "subcategory": "Music", "similarity": 0.7667, "drivers": [ "N03", "O04", "E02", "Q04", "Q02" ] }, { "handle": "msn", "title": "MSN", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7616, "drivers": [ "N03", "O04", "E02", "Q04", "Q02" ] }, { "handle": "kia", "title": "Kia Motors America", "category": "Brands", "subcategory": "Auto", "similarity": 0.7606, "drivers": [ "N03", "E02", "Q04", "J02", "O04" ] }, { "handle": "therealdaytime", "title": "The Real", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7566, "drivers": [ "E02", "O04", "Q04", "Q02", "N03" ] }, { "handle": "xfinity", "title": "Xfinity", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.7495, "drivers": [ "N03", "E02", "Q04", "O04", "Q02" ] }, { "handle": "askcapitalone", "title": "Capital One", "category": "Brands", "subcategory": "Finance", "similarity": 0.7417, "drivers": [ "N03", "E02", "O04", "Q02", "Q04" ] }, { "handle": "tvguide", "title": "TV Guide", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.74, "drivers": [ "N03", "Q02", "Q08", "F04", "E02" ] }, { "handle": "cinemax", "title": "Cinemax", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.7382, "drivers": [ "N03", "E02", "Q04", "O04", "Q08" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/thepennyhoarder

The Penny Hoarder

Nearest neighbors by audience shape

Raw data