Playground →
Automotive News is the strongest pull in Autoblog's top 10, scoring 0.79 — and the gap to the next neighbor is notable. Similarity here measures how closely two entities' audiences resemble each other in composition; the 0.08-point drop to second place marks a genuine concentration at the top.
The shape is a spike, and the cluster below Automotive News is where the cross-kind pattern becomes the real story. Three of the next four neighbors — Infosecurity Magazine (0.71), Cisco (0.70), and Splunk (0.69) — are cybersecurity and enterprise technology properties, not automotive. Autoweek (0.70) and Car and Driver (0.69) do appear, confirming that auto-adjacent magazines hold a presence, but they share the tier with IT infrastructure brands rather than dominating it. Nordstrom Rack (0.70) — a department store — sits at the same similarity level as both auto magazines, which underscores how broadly the audience shape extends beyond any single vertical.
Rounding out the top 10: DarkReading (0.69), a cybersecurity website, and Audi (social) (0.66) and Computerworld (0.66) close the set. By subcategory, the top 10 splits roughly evenly between automotive/auto-adjacent properties and technology or cybersecurity ones — with a department store outlier — suggesting Autoblog's audience is shaped as much by a professional, tech-oriented readership as by car enthusiasm.
