Playground →
Two finance brands sit at the very top of Robert Kiyosaki's neighbor set — Bank of America at 0.76 and Wells Fargo at 0.75 — but the second cluster pulling nearly as hard is luxury auto: Audi (social) at 0.76, Mercedes-Benz at 0.74, and Rolex at 0.73. That two-peak structure — institutional finance on one side, aspirational premium goods on the other — defines the shape of this audience.
The shape is classified as two-peak, and the scores bear it out. Finance brands (Bank of America, Wells Fargo, Chase for Business, Merrill Lynch) and auto/luxury brands (Audi (social), Mercedes-Benz, Rolex) together account for six of the top ten neighbors. The remaining four slots go to Addicted2Success.com (0.76, a motivational website), Tony Robbins (0.74, Lifestyle), Harvey Levin (0.74, TV Personalities), and LA Fitness (0.73, Fitness). No other Author appears in the top 10 — Kiyosaki's own subcategory is entirely absent from the neighbor set. The motivational and self-improvement thread running through Addicted2Success.com and Tony Robbins connects the two peaks: an audience that tracks both money institutions and wealth-signaling brands, with a self-improvement current underneath.
The overall picture is an audience organized around financial engagement and premium aspiration rather than around the literary or publishing world the center entity formally belongs to.
