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The Root

Marketing Channels
News Publishers
Playground →Docs

The Root's top 10 nearest neighbors span academics, websites, blogs, a non-profit, a TV personality, a musician, and two fellow news publishers — no single subcategory dominates, and the scores compress into a narrow band from 0.97 to 0.99.

The shape is flat: Marc Lamont Hill leads at 0.99, followed closely by Cornel West at 0.99, Blavity News at 0.98, Black Girl Nerds at 0.98, and NAACP at 0.98. Rounding out the top 10 are Shonda Rhimes at 0.98, Janelle Monáe at 0.98, NBCBLK at 0.98, Angela Rye at 0.98, and theGrio.com at 0.97. The subcategory tally across these ten: two Academics, two Websites, one Blog, one Non-Profit, one TV Personality, one Musician, and two News Publishers. The center entity is itself a News Publisher, so two neighbors share that subcategory — but the majority do not. The cluster is genuinely mixed: academics and commentators sit alongside digital media properties and a civil-rights organization, with no single subcategory accounting for more than two of the ten slots.

That breadth, compressed into a less-than-two-point spread, indicates an audience whose shape is highly consistent across a wide range of entity types rather than tightly bound to any one kind.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "theroot", "title": "The Root", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "theroot", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "marclamonthill", "title": "Marc Lamont Hill", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9936, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "cornelwest", "title": "Cornel West", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.9904, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] }, { "handle": "blavity", "title": "Blavity News", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9848, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] }, { "handle": "blackgirlnerds", "title": "Black Girl Nerds", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.9829, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] }, { "handle": "naacp", "title": "NAACP", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9821, "drivers": [ "E02", "Q04", "Q02", "G03", "O04" ] }, { "handle": "shondarhimes", "title": "Shonda Rhimes", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.982, "drivers": [ "E02", "Q04", "Q02", "I01", "O04" ] }, { "handle": "janellemonae", "title": "Janelle Monáe", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9789, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "nbcblk", "title": "NBCBLK", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9771, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "angela_rye", "title": "Angela Rye", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9761, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] }, { "handle": "thegrio", "title": "theGrio.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9723, "drivers": [ "E02", "Q04", "Q02", "O04", "I01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: