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The Shade Room

Marketing Channels
News Publishers
Playground →Docs

The top 10 neighbors for The Shade Room are entirely Celebrities and Influencers — musicians, actors, and one comedian — with no other news publisher appearing in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.99 down to 0.99, a band so tight it confirms the flat shape classification.

Musicians and Bands make up six of the ten neighbors: Brandy (0.99), Toni Braxton (0.99), Chilli (0.99), Monica (0.99), Big Boi (0.99), and Jermaine Dupri (0.99). Actors account for three more: Lauren London (0.99), Meagan Good (0.99), and Tyrese Gibson (0.99). Comedian DeRay Davis (0.99) rounds out the set. The absence of any fellow news publisher in the top 10 is the structural finding: the audience shape of The Shade Room tracks entertainment personalities far more closely than it tracks other media properties. The cross-kind pattern — a news publisher whose nearest neighbors are almost entirely musicians and actors — signals that this audience is defined by its entertainment interests rather than its news consumption habits.

The flat shape across all ten neighbors means no single celebrity dominates the pull; the audience overlaps broadly and evenly with this specific tier of entertainment figures.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "theshaderoom", "title": "The Shade Room", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "theshaderoom", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "laurenlondon", "title": "Lauren London", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9921, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "4everbrandy", "title": "Brandy", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9887, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "deraydavis", "title": "DeRay Davis", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9883, "drivers": [ "Q02", "O04", "Q04", "E02", "Q08" ] }, { "handle": "tonibraxton", "title": "Toni Braxton", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9874, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "meagangood", "title": "Meagan Good", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9873, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "officialchilli", "title": "Chilli", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.987, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "tyrese", "title": "Tyrese Gibson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9867, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "monicadenise", "title": "Monica", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9866, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "bigboi", "title": "Big Boi", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9865, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "jermainedupri", "title": "Jermaine Dupri", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9864, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: