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What We Do In The Shadows

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors of What We Do In The Shadows span actors, comedians, a TV show, a podcast, a game brand, and a fictional character — with no single subcategory dominating and scores compressed into a narrow band from 0.82 down to 0.78.

That flat distribution is the structural finding. Craig Robinson sits at the top (0.82), followed closely by Aubrey Plaza (0.81) and Team Coco (0.81) — but none of these pulls away from the pack. Of the 10 neighbors, six are Actors: Craig Robinson, Aubrey Plaza, Dean Norris (0.80), Anna Faris (0.80), Jason Segel (0.79), and Glenn Howerton (0.78). The remaining four are notably varied: Tom Morello (0.80) is the lone Musician, Cards Against Humanity (0.79) is the lone brand (Toys and Games), Eric Andre (0.78) and The Lonely Island (0.78) are Comedians, and Team Coco is the only other TV Show in the set. What We Do In The Shadows itself is a TV Show, making Team Coco the sole same-subcategory neighbor in the top 10.

The mix — character actors, absurdist comedians, a late-night brand, a party game, and a guitarist — points to an audience defined less by genre loyalty than by a consistent sensibility that cuts across entertainment categories.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "theshadowsfx", "title": "What We Do In The Shadows", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "theshadowsfx", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "mrcraigrobinson", "title": "Craig Robinson", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8183, "drivers": [ "N03", "H02", "P03", "N02", "J02" ] }, { "handle": "evilhag", "title": "Aubrey Plaza", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.814, "drivers": [ "H02", "G03", "I01", "N02", "G01" ] }, { "handle": "teamcoco", "title": "Team Coco", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8085, "drivers": [ "H02", "N03", "G03", "N02", "G01" ] }, { "handle": "deanjnorris", "title": "Dean Norris", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7972, "drivers": [ "H02", "O04", "N03", "N02", "G03" ] }, { "handle": "annakfaris", "title": "Anna Faris", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.797, "drivers": [ "N03", "H02", "O04", "J02", "G03" ] }, { "handle": "tmorello", "title": "Tom Morello", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7956, "drivers": [ "N03", "H02", "N02", "O04", "G03" ] }, { "handle": "jasonsegel", "title": "Jason Segel", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7898, "drivers": [ "H02", "N03", "G01", "N02", "G03" ] }, { "handle": "cah", "title": "Cards Against Humanity", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.7868, "drivers": [ "N03", "H02", "G01", "G03", "N02" ] }, { "handle": "glennhowerton", "title": "Glenn Howerton", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7839, "drivers": [ "H02", "N03", "G03", "N02", "H01" ] }, { "handle": "ericandre", "title": "Eric Andre", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7831, "drivers": [ "N03", "H02", "G03", "I01", "N02" ] } ] }
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