theSkimm Audience Graph • Social Signal

theSkimm's nearest audiences are a dense cluster of political journalists, podcasters, and media professionals — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.98 at the top (Dan Pfeiffer, 0.98) down to Maggie Haberman and 538 Politics at 0.98, a spread of less than two hundredths across the full top 10. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight band means no single neighbor stands out structurally. The dominant subcategory is Journalists — Nate Silver (0.98), Ronan Farrow (0.98), and Nate Cohn (0.98) all appear — alongside Politicians (Tommy Vietor, 0.98), a Comedian (Jon Lovett, 0.98), and two channel-type neighbors: FiveThirtyEight (0.98, Websites) and Axios (0.98, News Publishers). theSkimm's own subcategory is Magazines; no other Magazine appears in the top 10.

The cross-kind pattern here is notable: a Magazine whose nearest audiences are almost entirely journalists, political figures, and news-adjacent media channels rather than fellow publications. The cluster points to an audience defined by close engagement with political news and media commentary rather than by the format of the outlet they're reading.

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Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/theskimm

{ "handle": "theskimm", "title": "theSkimm", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "theskimm", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "danpfeiffer", "title": "Dan Pfeiffer", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9833, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "jonfavs", "title": "Jon Favreau", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9832, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "natesilver538", "title": "Nate Silver", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9823, "drivers": [ "G01", "A02", "G03", "A01", "H02" ] }, { "handle": "tvietor08", "title": "Tommy Vietor", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9812, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "jonlovett", "title": "Jon Lovett", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9792, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "fivethirtyeight", "title": "Five Thirty Eight", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9789, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "ronanfarrow", "title": "Ronan Farrow", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9785, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "nate_cohn", "title": "Nate Cohn", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9768, "drivers": [ "G01", "A02", "G03", "H02", "A01" ] }, { "handle": "axios", "title": "Axios", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9765, "drivers": [ "G01", "A02", "G03", "A01", "H02" ] }, { "handle": "maggienyt", "title": "Maggie Haberman", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9763, "drivers": [ "A02", "G01", "G03", "A01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/theskimm

theSkimm

Nearest neighbors by audience shape

Raw data