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The Source Magazine

Marketing Channels
Magazines
Playground →Docs

The top 10 neighbors for The Source Magazine span musicians and bands, fellow magazines, a music label, a website, a lifestyle figure, and a talk show — a mix that holds together tightly, with similarity scores running from 0.99 down to 0.98 across the entire set.

The shape is flat: no single neighbor pulls away from the pack. Def Jam Recordings sits at the top at 0.99, the only music-brand entry in the set, followed immediately by two fellow magazines — Vibe Magazine and Hip Hop Weekly, both at 0.99 — making them the only neighbors that share The Source's own subcategory. Musicians and bands form the largest single subcategory in the top 10, represented by DJ Envy (0.99), Timbaland (0.99), Missy Elliott (0.99), and Juelz Santana (0.98). Rounding out the set are AllHipHop.com (0.99) as a website, Angela Yee (0.98) as a lifestyle figure, and The Breakfast Club (0.98) as a TV show. The absence of any sports, general entertainment, or non-music media in the top 10 underscores how tightly this audience is organized around a single cultural lane.

The flat shape and compressed score range signal an audience with a well-defined, consistent profile — one that maps cleanly across artists, publications, and media properties operating within the same space.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thesource", "title": "The Source Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "resolved": "thesource", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "defjam", "title": "Def Jam Recordings", "category": "Brands", "subcategory": "Music", "similarity": 0.989, "drivers": [ "O04", "Q02", "Q04", "Q08", "E02" ] }, { "handle": "vibemagazine", "title": "Vibe Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9879, "drivers": [ "Q02", "Q04", "O04", "E02", "Q08" ] }, { "handle": "hiphopweekly", "title": "Hip Hop Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9879, "drivers": [ "O04", "Q04", "Q02", "Q08", "E02" ] }, { "handle": "djenvy", "title": "DJ Envy", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.987, "drivers": [ "O04", "Q02", "Q04", "Q08", "E02" ] }, { "handle": "timbaland", "title": "Timbaland", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.986, "drivers": [ "O04", "Q02", "Q04", "Q08", "E02" ] }, { "handle": "allhiphopcom", "title": "AllHipHop.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9858, "drivers": [ "O04", "Q04", "Q02", "E02", "Q08" ] }, { "handle": "missyelliott", "title": "Missy Elliott", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9854, "drivers": [ "O04", "Q02", "Q04", "Q08", "E02" ] }, { "handle": "angelayee", "title": "Angela Yee", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.9848, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] }, { "handle": "thejuelzsantana", "title": "Juelz Santana", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9842, "drivers": [ "O04", "Q02", "Q04", "Q08", "E02" ] }, { "handle": "breakfastclubam", "title": "The Breakfast Club", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9841, "drivers": [ "O04", "Q02", "Q04", "E02", "Q08" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: