Share

TheStreet

Marketing Channels
Websites
Playground →Docs

The top 10 neighbors for TheStreet span TV shows, news publishers, and websites — with no single standout pulling away from the pack. Similarity here is a measure of how closely two entities' audiences resemble each other in composition; scores across the top 10 run from 0.96 down to 0.95, a band narrow enough that no one neighbor dominates.

The cluster is defined almost entirely by financial and business media. CNBC's Fast Money (0.96) and Squawk on the Street (0.96) sit at the top, followed closely by WSJ Markets (0.95) and Stocktwits (0.95). Squawk Box (0.95) and MarketWatch (0.95) round out the core. By subcategory, the top 10 breaks into four TV Shows, three News Publishers, one Website (Stocktwits), one Professional (Richard Branson, 0.95), and one TV Personality (Jim Cramer, 0.94 — just outside the top 10 proper but visible in the wider data). TheStreet is itself a Website, and only Stocktwits shares that subcategory in the top 10; the majority of neighbors are TV Shows and News Publishers, meaning the audience shape aligns more with broadcast and print financial media than with peer websites.

CNBC's Closing Bell (0.95) and Barron's (0.95) complete the set, with Reuters Business (0.95) as the tenth. The flat shape and tight score range signal an audience that is deeply embedded in a single content ecosystem — financial news across formats — rather than one with a distinctive or niche profile.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "thestreet", "title": "TheStreet", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "thestreet", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnbcfastmoney", "title": "CNBC's Fast Money", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9579, "drivers": [ "J02", "A01", "A02", "J01", "G01" ] }, { "handle": "squawkstreet", "title": "Squawk on the Street", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9563, "drivers": [ "J02", "A01", "A02", "G01", "J01" ] }, { "handle": "wsjmarkets", "title": "WSJ Markets", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9546, "drivers": [ "J02", "A02", "G01", "A01", "A06" ] }, { "handle": "richardbranson", "title": "Richard Branson", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9542, "drivers": [ "J02", "G01", "A02", "A01", "J01" ] }, { "handle": "stocktwits", "title": "Stocktwits", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9539, "drivers": [ "J02", "G01", "A02", "A01", "J01" ] }, { "handle": "squawkcnbc", "title": "Squawk Box", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9536, "drivers": [ "J02", "A01", "A02", "G01", "J01" ] }, { "handle": "marketwatch", "title": "MarketWatch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9516, "drivers": [ "J02", "G01", "A02", "A01", "J01" ] }, { "handle": "cnbcclosingbell", "title": "CNBC's Closing Bell", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9512, "drivers": [ "J02", "A01", "A02", "G01", "J01" ] }, { "handle": "barronsonline", "title": "Barron's", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.948, "drivers": [ "J02", "A02", "G01", "A01", "J01" ] }, { "handle": "reutersbiz", "title": "Reuters Business", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9475, "drivers": [ "J02", "G01", "A02", "A01", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: